Fashion Style: Well Written
The fashion of a period or time suggests popularity or widespread acceptance of manners, customs, dress and more. The word is derived from Latin “factio” (to make) and Old French words such as “fazon” or “faceon.”
A fashion is not a static thing, but rather a social process that sees a group of people temporarily adopting a way of behaving. It is often considered to be a fad and it can be cyclical in nature with trends coming back in again and again (Reilly, 2012).
Consumers buy into a fashion for different reasons. Some use it to express individuality, while others want to fit in with the rest of their group.
Fashion is a form of socio-cultural expression that examines how we think about beauty, style and glamour. It can also be a sign of rebellion and separation from society’s expectations.
It is widely assumed that changes in fashion are a reflection of social change and the financial interests of fashion designers and manufacturers. However, recent research has shown that there are also internal taste mechanisms that drive fashions even in the absence of significant social change.