Traveling is a part of our human DNA – it’s in our nature to explore and see the world. And, while a few economic hiccups may occur, overall leisure travel is resilient and has the potential to grow even in tough times.
Whether it’s an adrenaline-pumping experience, the chance to immerse in a culture, or simply time to relax, traveling has a multitude of benefits. It boosts mental health, alleviates symptoms of Seasonal Affective Disorder (SAD), and reduces work stress levels. It also creates unforgettable memories that can be relived through photos and videos. Plus, it helps us to develop a more positive outlook on life.
Hoteliers are leveraging travel data to cater to the changing wants and needs of their guests. For example, hotels are incorporating more experiential elements into their offerings to help travelers get a taste of the local flavor.
For instance, some hotels are allowing loyalty program members to exchange their points for tickets to local sporting events. And, others are partnering with sports teams to offer exclusive fan experiences, like Marriott Bonvoy’s partnership with the U.S. Soccer Federation this year.
In addition, many hotels are offering added perks and extras for those who book their flights and hotel together. These can include complimentary airport transfers, access to lounges, spa vouchers, and discounted tours and activities. And, booking a package deal can be more affordable and save you time by eliminating the need to compare prices and deals across multiple websites and companies.