Fashion is more than just wearing beautiful clothes. It’s a language that communicates a mood, an emotion and an attitude. It can be a quiet whisper or a loud scream. It can be a statement of belonging or a rejection of society. It can be a way of measuring time: from the long skirts and boots of the Roaring 20’s to the baggy jeans of the Fresh Prince of Bel-Air.
Fashion changes from one second to the next, but it’s such a powerful force in modern culture that whole magazines are dedicated to it, TV shows devote hours of airtime to it, and people discuss it endlessly among themselves. The fact that trends in clothes unify women and men from all around the world is a clear indicator of just how influential and all-encompassing it is.
A great article about fashion should offer original insights that readers haven’t seen before. It should be well researched and include ideas from multiple sources that can be cited (find out how). It’s also important for an article about fashion to be interesting, which means that it shouldn’t just list trends and products – it should tell a story about the evolution of a certain style or a particular period in history.
Finally, a great article about fashion should be visually compelling. A good fashion writer will take great care to make sure that the photographs and graphics accompanying their words are in perfect balance with the content of the article. It is these details that will set apart a good article from a great one, and they’ll help readers understand the deeper meaning of the topic that the writer is discussing.