Fashion is a way of life, an expression of our identity, our attitudes and beliefs. It has the power to unite people and inspire change. Fashion has always been a powerful force, reflecting different eras, social movements and even political changes.
Clothing has been used as a sign of social status since the 14th century. The upper classes displayed their wealth and power through elaborately designed clothes. The lower classes showed their social distance through rough cut clothes, dyed in simple colors. In modern times, fashion has become a global phenomenon. It has expanded beyond just clothing to include footwear, accessories and cosmetics. Moreover, the fashion industry has a significant economic impact and supports local communities, particularly those in regions with textile production.
The fashion business is a multibillion dollar industry that can be seen as a mirror of society. It is believed that changes in fashion reflect societal changes or the financial interests of designers and manufacturers. However, research has shown that there are internal mechanisms in fashion that drive changes independently of societal or financial influence.
The process of browsing, trying on, purchasing, styling and wearing clothes is known to boost dopamine levels. It also helps us feel good about ourselves, which is why it’s no surprise that women love to dress up. The adolescent period in particular is when fashion experiments reach their peak. Girls and boys experiment with their style to figure out who they are and what their personal identity is.